ABOUT
Hudson Ferreira is a creative and analytical professional who thinks strategically and has the technical skills to be part of any digital project. What differentiates Hudson from other digital marketers is his ability to understand the challenges and opportunities within the social channels campaigns and the market bringing insights and effective strategies to achieve companies’ goals. Working in digital marketing for the past nine years, Hudson has a thriving and solid experience managing and overseeing large and multiple digital marketing campaigns across industries like Tourism, E-Commerce, and Retail Stores, delivering consistent breakthrough results based on data.
Hudson also has expertise in marketing agencies and fast-paced environments, understanding client’s needs, and presenting digital plans focused on strategies like brand awareness, lead generation, website traffic, and conversions.
With a bachelor’s degree in advertising and communication, his abilities to communicate, both verbal and written, would be a great addition to any team size communicating new approaches, giving presentations to all levels of an organization, and managing teams.
Specialties: Google Ads, Analytics (including G4) and Tag Manager, Inbound and Outbound Marketing Strategies, B2B and B2C Marketing, SEO Marketing, Project Management Tools, Adobe Illustrator, and Photoshop.
Hudson Ferreira
MARKETING MANAGER
E-mail:
Address:
Miami, FL.
Date of Birth:
July 09, 1992
EXPERIENCE
Cisco - Global Digital Marketing Manager
May '23 - Present
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Lead integrated digital marketing efforts across social, search, and demand gen channels, targeting global markets and engaging existing customers. Manage a budget of $300k+, consistently achieving CTR, CPL, and CVR metrics above industry and company averages.
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Collaborate cross-functionally with diverse stakeholder groups, including customer success, product, and sales teams, to align marketing initiatives with business objectives and foster stronger internal relationships.
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Utilize analytics tools to monitor the performance of global paid advertising campaigns, analyze key metrics, and provide insights for continuous optimization. Implement A/B testing and data-driven decision-making to enhance campaign effectiveness and ROI across different regions.
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Provide detailed performance insights and strategic recommendations to optimize campaigns. Leverage excellent verbal and written communication skills to report on key metrics and drive data-informed decisions.
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Manage marketing projects such as annual sales and product launches, demonstrating strategic thinking and effective program/project management to achieve business objectives.
Paperkite Creative, Digital Marketing Manager
March '22 - April - '23
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Develop multi-channel digital marketing strategies and plans leveraging domain expertise and strategic planning skills to deliver campaigns that have generated a 67% increase in lead generation and 22% in website traffic;
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Manage multiple and large pay-per-click advertising across industries like e-commerce, tourism, and brick-and-mortar stores, including budget, keywords, and KPI tracking;
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Optimize advertising spending by implementing proper account structures, research for negative keywords and A/B split testing. Also, use Google Analytics and Agency Analytics data to achieve goals and reach key performance indicators, including but not limited to cost-per-click, click-through rate, conversion rate, quality score, bounce rate, and return on investment.
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Meet with clients to understand their goals and needs to create media plans and budget allocation to increase their reach, awareness, and lead generation.
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Evaluated all digital marketing campaigns, completed weekly and monthly reports, and proactively participated in team meetings with marketing managers and clients.
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Effectively oversee end-to-end project management with initiative and accountability, communicating campaign updates in organized and knowledgeable presentations through written and verbal channels.
Touchdolls Online, Performance Marketing Specialist
May '20 - Dec '21
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Implemented testing and segmentation strategies into email marketing using Klayvio, leading to optimized open rates and increased purchases through, but not limited to, abandoned carts. Assisted in redesigning and automating nurture streams programs, resulting in a 10% increase in open rates and a 5% boost in conversions.
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Strategized, created, and managed a conversion-focused e-commerce campaign across social channels with a $4,000+ monthly budget, generating $25k+ in monthly revenue, higher engagement rates, and CTR.
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Leveraged data analysis and testing to optimize KPIs, delivering actionable reports to key stakeholders and improving business outcomes.
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Developed and executed a profitable Google Search campaign, boosting sales by 3% and achieving a 3x ROI on ad spend. Designed and implemented a new website layout using HTML/CSS and Shopify, resulting in a 10% increase in conversions and a 6% decrease in bounce rates within three months.
EDUCATION
Ohio University
Feb '23 - Feb '23
Strategic Marketing Management
Pontifícia Universidade Católica (PUCRS)
March '21 - Feb '22
MBA Marketing, Branding & Growth
Serviço Nacional de Aprendizagem Comercial (SENAC-SP)
Aug '17 - March '19
MBA degree in Digital Marketing & E-commerce
UNISAGRADO
Bachelor's degree in Advertising & Publicity
July '12 - July '16
CERTIFICATIONS
Google Search Professional Certification
Google Display Professional Certification
Facebook Ads Blueprint Certification
SKILLS
SEM - Google Ads & Bing
Paid Social - Meta, TikTok, Pinterest, Snapchat, LinkedIn.
Data Analysis - Google and Adobe Analytics & GTM
Project Managment - Asana & Jira
E-commerce - Shopify
E-Mail Marketing - Klayvio
Graphic Design: Illustrator & Photoshop