ABOUT
Hudson Ferreira is a creative and analytical digital marketing professional with a strategic mindset and technical expertise in digital projects. With nine years of experience, Hudson has driven standout results across industries like Tourism, E-Commerce, and Retail. His unique strength lies in understanding the complexities of all types of campaigns and transforming insights into effective strategies that meet business objectives.
In a recent campaign, Hudson achieved a 240% increase in leads while reducing the cost per lead by 57%, demonstrating his ability to deliver both growth and efficiency. Hudson’s expertise extends to managing campaigns in fast-paced, agency environments where he excels at developing digital plans that focus on brand awareness, lead generation, and conversion strategies.
With a bachelor’s degree in advertising and communication, Hudson combines a strong communication skillset with the ability to engage audiences and present strategies to stakeholders across all levels. His work consistently aligns with company goals, fostering a collaborative approach to marketing success.
Specialties: Google Ads, Analytics (including G4) and Tag Manager, Inbound and Outbound Marketing Strategies, B2B and B2C Marketing, SEO Marketing, Project Management Tools, Adobe Illustrator, and Photoshop.
Hudson Ferreira
MARKETING MANAGER
E-mail:
Address:
Miami, FL.
Date of Birth:
July 09, 1992
EXPERIENCE
Cisco - Global Digital Marketing Manager
May '23 - Present
Paperkite Creative, Digital Marketing Manager
March '22 - April - '23
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Develop multi-channel digital marketing strategies and plans leveraging domain expertise and strategic planning skills to deliver campaigns that have generated a 67% increase in lead generation and 22% in website traffic;
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Manage multiple and large pay-per-click advertising across industries like e-commerce, tourism, and brick-and-mortar stores, including budget, keywords, and KPI tracking;
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Optimize advertising spending by implementing proper account structures, research for negative keywords and A/B split testing. Also, use Google Analytics and Agency Analytics data to achieve goals and reach key performance indicators, including but not limited to cost-per-click, click-through rate, conversion rate, quality score, bounce rate, and return on investment.
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Meet with clients to understand their goals and needs to create media plans and budget allocation to increase their reach, awareness, and lead generation.
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Evaluated all digital marketing campaigns, completed weekly and monthly reports, and proactively participated in team meetings with marketing managers and clients.
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Effectively oversee end-to-end project management with initiative and accountability, communicating campaign updates in organized and knowledgeable presentations through written and verbal channels.
Touchdolls Online, Performance Marketing Specialist
May '20 - Dec '21
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Implemented testing and segmentation strategies into email marketing using Klayvio, leading to optimized open rates and increased purchases through, but not limited to, abandoned carts. Assisted in redesigning and automating nurture streams programs, resulting in a 10% increase in open rates and a 5% boost in conversions.
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Strategized, created, and managed a conversion-focused e-commerce campaign across social channels with a $4,000+ monthly budget, generating $25k+ in monthly revenue, higher engagement rates, and CTR.
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Leveraged data analysis and testing to optimize KPIs, delivering actionable reports to key stakeholders and improving business outcomes.
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Developed and executed a profitable Google Search campaign, boosting sales by 3% and achieving a 3x ROI on ad spend. Designed and implemented a new website layout using HTML/CSS and Shopify, resulting in a 10% increase in conversions and a 6% decrease in bounce rates within three months.
EDUCATION
Ohio University
Feb '23 - Feb '23
Strategic Marketing Management
Pontifícia Universidade Católica (PUCRS)
March '21 - Feb '22
MBA Marketing, Branding & Growth
Serviço Nacional de Aprendizagem Comercial (SENAC-SP)
Aug '17 - March '19
MBA degree in Digital Marketing & E-commerce
UNISAGRADO
Bachelor's degree in Advertising & Publicity
July '12 - July '16
CERTIFICATIONS
Google Search Professional Certification
Google Display Professional Certification
Facebook Ads Blueprint Certification
SKILLS
SEM - Google Ads & Bing
Paid Social - Meta, TikTok, Pinterest, Snapchat, LinkedIn.
Data Analysis - Google and Adobe Analytics & GTM
Project Managment - Asana & Jira
E-commerce - Shopify
E-Mail Marketing - Klayvio
Graphic Design: Illustrator & Photoshop