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ABOUT

Hudson Ferreira is a creative and analytical professional who thinks strategically and has the technical skills to be part of any digital project. What differentiates Hudson from other digital marketers is his ability to understand the challenges and opportunities within the social channels campaigns and the market bringing insights and effective strategies to achieve companies’ goals. Working in digital marketing for the past nine years, Hudson has a thriving and solid experience managing and overseeing large and multiple digital marketing campaigns across industries like Tourism, E-Commerce, and Retail Stores, delivering consistent breakthrough results based on data.

Hudson also has expertise in marketing agencies and fast-paced environments, understanding client’s needs, and presenting digital plans focused on strategies like brand awareness, lead generation, website traffic, and conversions.

With a bachelor’s degree in advertising and communication, his abilities to communicate, both verbal and written, would be a great addition to any team size communicating new approaches, giving presentations to all levels of an organization, and managing teams.

Specialties: Google Ads, Analytics (including G4) and Tag Manager, Inbound and Outbound Marketing Strategies, B2B and B2C Marketing, SEO Marketing, Project Management Tools, Adobe Illustrator, and Photoshop.

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Hudson Ferreira

MARKETING MANAGER
E-mail:

hudesf@gmail.com 

 

Address:

Miami, FL.

Date of Birth:

July 09, 1992

EXPERIENCE
EXPERIÊNCIA
Paperkite Creative, Digital Marketing Manager
March '22 - Present
  • ​Develop multi-channel digital marketing strategies and plans leveraging domain expertise and strategic planning skills to deliver campaigns that have generated a 67% increase in lead generation and 22% in website traffic;

  • Manage multiple pay-per-click advertising across industries like e-commerce, tourism, and brick-and-mortar stores, including budget, keywords, and KPI tracking;

  • Optimize advertising spending by implementing proper account structures, research for negative keywords and A/B split testing. Also, use Google Analytics and Agency Analytics data to achieve goals and reach key performance indicators, including but not limited to cost-per-click, click-through rate, conversion rate, quality score, bounce rate, and return on investment.

  • Meet with clients to understand their goals and needs to create media plans and budget allocation to increase their reach, awareness, and lead generation.

  • Evaluated all digital marketing campaigns, completed weekly and monthly reports, and proactively participated in team meetings with marketing managers and clients.

  • Strategized, developed, and managed conversion-focused e-commerce campaigns across social channels with a monthly budget of $200, resulting in about $5,000 in monthly revenue.

Touchdolls Online, Performance Marketing Specialist
May '20 - Dec '21
  • Designed and develop engaging graphic elements for client websites, social media platforms, product packaging, and e-mail marketing, including custom copywriting and content for clients’ newsletter

  • Implemented testing and segmentation strategies into email marketing campaigns to drive optimized open rates and increased purchases; also strategized and executed efforts to improve email deliverability performance using Klayvio.

  • Assisted in the redesign and implementation of an automated email program, using different audiences along with copywriting and graphic content, resulting in an increase of 10% in open rates and 5% in conversions

  • Strategized, created, and managed a conversion-focused e-commerce campaign across social channels with a monthly budget of $4,000, resulting in about $25,500 in monthly revenue.

  • Analyze data and implement testing results to improve secondary key performance indicators such as click-through rate, cost-per-click, and engagements. Also, evaluate and create weekly and monthly reports and present them in meetings with the owner and key stakeholders.

  • Developed and implemented a pay-per-click campaign across Google’s products, focusing on increasing sales using search and shopping campaigns, resulting in an increase in sales by 6% in 2 months, with a 3x return investment on ad spend.

  • Designed and implemented a new website layout using basic HTML/CSS knowledge along with the Shopify platform, resulting in a 10% conversion rate increase and a 6% decrease in bounce rate in 1 month.

WHB Descartáveis, Marketing Manager
Jan '17 - March '19
  • Designed and implemented a new website showcasing all companies’ products, taking photos, and developing copywriting and graphic assets, resulting in an increase of 10% in awareness and direct sales.

  • Directed the launch of a pay-per-click campaign for a new product, creating an exclusive landing page and using Google search and display network, with a monthly budget of $500, resulting in about $12,000 in monthly revenue and a conversion rate of 13% on average.

  • Assisted in strategizing and launching an inbound marketing strategy focusing on increasing leads and page authority by researching potential keywords and creating relevant content using SEO best practices.

  • Designed engaging online graphic elements for clients’ websites, social ads, and blog posts, using different copywriting and approaches for each channel, resulting in an engagement rate of 40% in the first month.

FORMAÇÃO
EDUCATION
Ohio University
Feb '23 - Feb '23

Strategic Marketing Management

Pontifícia Universidade Católica (PUCRS)
March '21 - Feb '22

MBA Marketing, Branding & Growth

Serviço Nacional de Aprendizagem Comercial (SENAC-SP)
Aug '17 - March '19

MBA degree in Digital Marketing & E-commerce

UNISAGRADO

Bachelor's degree in Advertising & Publicity

July '12 - July '16
CERTIFICATIONS
Google Search Professional Certification
Google Display Professional Certification
Facebook Ads Blueprint Certification
SKILLS
HABILIDADES

Google Ads - SEM, Display, Shopping & GMB.

Adobe Photoshop

Data Analysis - Google Analytics, Data Studio & GTM

Shopify & E-commerce Specialist

Social Ads - Meta, TikTok, Pinterest, Snapchat, LinkedIn.

Search Engine Optimization

E-Mail Marketing - Klayvio

Graphic Design - Illustrator & Photoshop

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